Digital Marketing

About The ICT Shak

Helping Businesses Attract, Capture, Convert & Retain More Customers.

At The ICT Shak, we help small and established businesses make better use of their websites, digital marketing and business systems to attract more customers, manage enquiries and grow their business.

Established in 2009 and based in Brisbane Bayside, we are a boutique digital agency providing website design, digital marketing, CRM solutions, workflow automation and ongoing website support.

We believe a successful online presence is about more than having a good-looking website. Your website, marketing and customer management systems should work together to support your business goals.

Our Approach: Attract, Capture, Convert & Retain

We help businesses improve four important stages of their customer journey:

• Attract: Help potential customers find your business through an effective website, search engines, local search and digital advertising.
• Capture: Make it easy for visitors to enquire, book appointments or connect with your business.
• Convert: Turn more enquiries into customers through better lead management, timely follow-ups and automated workflows.
• Retain: Build stronger customer relationships through ongoing communication, reminders, review requests and customer engagement.

We work closely with business owners to understand their challenges, identify opportunities for improvement and implement practical digital solutions that make running their business easier.

Our Services

Website Design, Redesign & Management

We design, develop and manage professional websites that reflect your business and support your goals.

We particularly enjoy working with established businesses whose websites have become outdated, difficult to manage or no longer represent the quality of their services.

• New website design and development
• Website redesigns and modernisation
• WordPress and Joomla websites
• eCommerce websites
• Website hosting, security and maintenance
• Ongoing website management and technical support

Digital Marketing & Search Visibility

We help businesses improve their online presence and attract the right customers through practical digital marketing strategies.

• Search Engine Optimisation (SEO)
• Local SEO and Google Business Profile optimisation
• Google Ads campaign management
• Website content optimisation
• Search visibility and performance monitoring
• Digital marketing strategy and advice

CRM & Marketing Automation

Generating an enquiry is only the beginning. What happens next can make the difference between winning or losing a customer.

Through our Lead Machine CRM, we help businesses manage enquiries, improve customer communication and automate repetitive marketing and follow-up activities.

• Customer Relationship Management (CRM)
• Lead capture and enquiry management
• Sales pipelines and opportunity tracking
• Automated email follow-ups
• Appointment booking systems and reminders
• Marketing automation and customer communication workflows
• Customer review requests and retention campaigns

Our focus is on making your business systems work together so that fewer opportunities are missed and less time is spent on repetitive administration.

Digital Strategy, Advice & Coaching

Not every business needs a completely new website or a complicated system. Sometimes the greatest improvements come from making better use of what you already have.

We help business owners understand their digital presence, identify gaps in their customer journey and prioritise improvements that deliver practical business benefits.

Our approach is flexible. We can manage the work for you, work alongside your team or provide guidance and coaching so you can confidently manage more of your own digital activities.

Who We Work With

We primarily work with small and established businesses, particularly those with 1–15 employees, throughout Brisbane, the Redlands, South East Queensland and across Australia.

Many of our clients already have a website and an established customer base but recognise that their digital presence or business systems are no longer meeting their needs.

We provide personalised service, practical advice and ongoing support, without unnecessary technical jargon.

Who Is a Good Referral for The ICT Shak?

A great referral for us is an established business owner who:

• Has an ageing or outdated website that needs a professional redesign.
• Is unhappy with their current website provider or struggling to maintain their website.
• Wants to attract more enquiries through Google or digital marketing.
• Is missing potential customers because enquiries are not followed up promptly.
• Is relying on spreadsheets, emails or manual processes to manage customer enquiries.
• Wants to introduce a CRM system or automate customer communication.
• Needs their website, marketing and customer management systems to work together.
• Wants a reliable digital partner who can provide ongoing support and advice.

Listen Out for These Referral Triggers

When someone says something like:

• "Our website is really outdated."
• "We have a website, but it is not doing much for our business."
• "We are not getting enough enquiries."
• "We need a better way to keep track of our leads."
• "We are spending too much time following up with customers manually."
• "We want to automate some of our processes but do not know where to start."

These are all great opportunities to introduce The ICT Shak.

Why Choose The ICT Shak?

Since 2009, we have helped small businesses navigate the changing digital landscape.

As a local, boutique agency, we take the time to understand each business and recommend solutions that suit its needs, resources and goals.

We believe in long-term relationships, honest advice and helping business owners feel confident about their technology.

Our philosophy is simple: We can do it for you, work with you or show you how to do it yourself.

Our goal is to make your website, digital marketing and customer management systems work better together, so you can spend more time focusing on your business.